Regen Fearon

Founder and Chief Executive Officer

Regen Fearon is the Founder and Chief Executive Officer of PlumLife. She is the visionary for PlumLife^TM and the Chief Product Designer. Regen saw an opportunity when she realized that there were no adequate, integrated tools for managing the many different worlds of a busy, working family. Rather than continuing to "band-aid" together a few solutions, she set out on the path to build a product focused on developing an organizational tool that could be used as the management hub for work, family, everyday life, tasks, scheduling, delegating, errands, parties, school events… and all else that confronts the CEO of a busy family.

Regen has a BA from Yale in American Studies and Education, and a Masters of Education from the University of North Texas. She is currently a Director of Signature Bank of Dallas.

Her life at home directly inspired the creation of PlumLife. She is a working mom with 3 daughters and a husband with his own active career.

Chris Bradshaw

Chief Operating Officer

Chris Bradshaw is Chief Operating Officer of PlumLife, bringing organizational software and solutions to the heads of busy households everywhere. She has a gift, especially valuable in new businesses, for seeing what needs to be done, who is best suited for the task and for personally stepping in wherever needed to lead the team to success.

Prior to joining PlumLife^TM Chris leveraged her unique experience as a consultant and advisor to a wide range of companies – big and small, new and established. From 2001-2005 Chris was President of LasVegas.com, an online travel agency specializing in the most competitive destination in the country. In less than two years she led the team to generate $50 Million in revenue positioning the company for a successful sale. Before LasVegas.com, Chris was an executive team member of four dot-com and technology start-ups. She is pleased to see that one of her pet projects from her days as an integral part of the Travelocity launch team in 1996 is still thriving today. Early in her career she handled opening set-up and operations for resorts and hotels in Texas and the Caribbean.

Chris is a perpetual learner and student who wouldn't mind adding a Doctorate to her Bachelors in Philosophy from University of Texas at Arlington and her MBA from Southern Methodist University. Chris is married and has two four-legged walking buddies named Rommel and Yoshi.

Lura Hobbs

Vice President of Marketing

Lura Hobbs is Vice President of Marketing for PlumLife. She is a passionate marketer that brings the voice of the consumer to life in various industries.

Prior to joining PlumLife, Lura's career was in consumer products, retail and food. She was a Marketing Director at Pizza Hut where she managed new product development, innovation and marketing communications for big consumer brands like Pan Pizza and Stuffed Crust. During her tenure at Pizza Hut, Lura was known for her ability to organize and lead cross-functional teams and launch "never been done before" deliverables. From launching a new promotion in less than 2 months to contributing $10MM in cost savings, Lura has a reputation for doing the impossible. Before Pizza Hut, Lura worked in the world of copies and stationary at Kinko's and honed her marketing skills at FritoLay working on Cheetos and Planet Lunch. Lura's life before business school was in the financial services industry working at GE Capital.

Lura has an MBA from the University of North Carolina at Chapel Hill, and a Bachelor of Science in Management from Purdue University.

Two daughters full of energy fill Lura and her husband's time. At least once every other year Lura looks forward to filling another page in her passport book. A traveler at heart, she looks forward to another international adventure soon.

Benjamin Nitschke

Quality Assurance Manager

Benjamin Nitschke is the Quality Assurance Manager of PlumLife. Ben brings over 10 years of experience in software development and product support disciplines including experience hiring, training and managing large QA teams.

Prior to joining PlumLife, Benjamin worked for Gearbox Software, an award-winning independent developer of interactive entertainment, developing interactive entertainment for over five years. During his time at Gearbox, Ben led the QA efforts on several successful game franchises including Brothers in Arms and Samba de Amigo. Earlier in his career Ben supported and developed Microsoft products including Mouse, Keyboard, Games and Encarta.

Ben is married and has a beautiful new son.